Marketing

We had a teacher who thought us Hindi in the eighth grade. Ours being an English medium school Hindi was one of the subjects in our school which everyone disliked. Though we spoke Hindi, reading and writing called for a set of brain cancer inducing effort. The Hindi teacher had become an author of late. He had written a fiction novel on dacoits of north India, where he came from. We all thought he was an escaped dacoit. It was sort of the western genre. We had read English ones in private. Books of those sorts were banned in our school and at most homes. The Hindi teacher read excerpts of his books in our class. No one had any idea what the story was because he would get overexcited reading it and froth in the mouth. We dozed off and wouldnt have brought the book to wrap even a rotten fish. Yet, a few smart kids brought the book. For some strange reason they scored very high in the Hindi test and exams later on. I think he made a killing, selling his books in our school. Parents of the kids who gave them the money to buy the book were glad that their children were taking interest in reading Hindi. There was an off side of this book buying, a complete glut in the second hand market of that book. The students wanted to maximise their investment and offered them for sale or trade them for a comic or a tennis ball to play cricket, they had no offer and were left holding the pulp. Similar to the Crash of Tulips market, situation prevailed.  Later some of my classmates became bankers and hedge fund managers. That some were accused for insider trading and maximising profit and so on, it not their fault at all, it was their childhood exposure, pun implied..

None the less I have also learnt it is important for a person to market ones book. Willy-nilly or whoever permitting selling is the more important part of the process. Selling has a bad word so Marketing is what I shall use in this conversation. Euphemism helps